Hello our dear customers. You often ask what kind of fur we sew from, what kind of fur there is and how it differs. Our fur company purchases only high-quality fur from trusted suppliers who supply auction fur to our country. So let's figure it out, What is auction fur? Auction fur is a “mysterious” phrase often uttered by sellers who want to attract buyers to their goods. In Russia, it has become synonymous with the quality of fur coats, vests and other products made from natural fur. It is believed that if an item is made from auction fur, then there is no doubt about its reliability. Let’s try to figure out whether this is really so and what “auction fur” is.
So, “auction fur” is fur purchased at one of the world's fur auctions. There are five of them in the world, they are held in different countries, 1-2 times a year. Any natural fur pelts purchased at auctions are called “auction fur.” It is worth noting that almost 90% of all fur sold in the world is sold at auctions.
Trading fur at auction is beneficial for both buyers and sellers. For the former, this is the opportunity to choose a huge amount of fur of various colors, types and sizes, for the latter, it is the opportunity to attract many buyers at once. It turns out that the seller at the auction receives good money for selling fur, and the buyer receives a rich assortment. Moreover, everything is in one place, you can choose, pick up, pay and you don’t have to make a lot of movements and waste time.
Fur sorting criteria
At the auction, furs are sorted according to the following basic criteria:
- species;
- color;
- quality;
- dimensional, etc.
When purchasing furs and furs, the fur coat manufacturer focuses on these criteria and purchases those furs from which he can sew high-quality products. Fur coats made from top-class auction furs wear great and fit perfectly. Thanks to the quality fur and high-quality tailoring, the purchased fur coat is a profitable investment for the buyer. The fur salon https://www.vashashuba.com.ua/ works only with trusted manufacturers who sew fur coats from auction furs. The store's assortment includes a variety of fur coats and other fur products.
Fur coat without deception: 5 rules for choosing fur
Buying a fur coat is a risky business: neither the price nor numerous labels and tags protect against fraud and counterfeiting. We have compiled several rules that will help you avoid mistakes and buy high-quality furs.
Rule 1. Don't believe the high price
Price has ceased to be an indicator of the quality of a fur coat due to the “dirty” marketing that sellers resort to. A fur coat, the real price of which is 50 thousand rubles, can be sold for 500, but an 80% discount will “allow” you to buy it for “only” 100. So a high price cannot always be trusted.
Rule 2: Look at the fur
Looks and feel help you recognize good fur if you take the time and attention to it. So take your time. Let's take mink as an example: the fur should be shiny in appearance and velvety to the touch. It should have a thick underfur (this is what warms) and a low guard (longer guard hairs in the upper layer).
A cheap mink has practically no underfur, but the spine is long and prickly: this indicates that the mink was raised in a short time, and the underfur did not have time to form. Such a fur coat has a “prickly”, needle-like appearance, does not warm well, and the spine quickly breaks and is wiped off. After a couple of seasons it can be thrown away.
Rule 3. Study everything
Previously, fur coats were protected from counterfeiting by branded fur auction labels, manufacturer tags, declarations, etc. Now everything is counterfeited, so pay attention again!
Any fur coat must have a fur label - a sign of a fur auction, where fur manufacturers buy furs.
The most famous North American auctions of black mink are Blackglama, BlackNafa, mink of other shades is sold at the Nafa auction; in Europe – auctions Kopenhagen Fur and Saga Furs.
But their labels on a fur coat are not a guarantee: they can be faked. Go to the auction site, study what the tag should look like, and compare it with what you see on the fur coat.
The manufacturer's label could also be a protection against counterfeiting, but they can also be counterfeited. One of the guarantees is the manufacturer’s marks on the lining of the fur coat, sometimes on the buttons: counterfeit manufacturers usually don’t bother with such things.
The second guarantee is again the manufacturer’s website: all factories have their own websites and groups on social networks. If you see the name of the manufacturer on a fur coat, type it into a search engine. Is there nothing? Think about what you are going to buy. Better run away from this fur coat.
Another level of protection is KIZ, a control and identification mark that is now used to mark all fur products. It must hang on a loop or coat hanger and cannot be removed without damage. There is a QR code on the KIZ; you can scan it using the “Honest Sign” application.
Don’t be lazy to download the application: you will still need it, since from the new year all clothes and shoes will be marked with KIZs. Read the QR code from the tag on the fur coat and see if the code is genuine. Red KIZs mark imported products, green ones mark domestic ones.
Rule 3. Buy from trusted places
Perhaps the only 100% sure way to buy a good quality fur coat made of quality fur is to buy it in a reputable store. It’s like in the case of a car: if we don’t want to be deceived, then we go for it not just anywhere, but to the official dealer. The same story with fur coats: choose a good store that has been on the market for a long time. If your friends have good fur coats, ask where they bought them and whether they were happy with their purchase.
Rule 4. There are no big discounts on good fur coats
A high-quality fur coat, made from auction mink, from a good manufacturer, costs an average of 180,000 rubles. The maximum discount that the seller can make is 10%: this is the pricing, these fur coats are expensive already in purchase. If during the sales season you see a mink for 60-80 thousand rubles, think: what’s wrong with it? Is the store ready to take a loss by selling it below cost? Or did he buy it at an even lower price than he is offering you?
If you want to buy a good fur coat, don’t wait for summer or sales season. A fur coat is not a sausage; it will not spoil. It makes no sense for the store to sell it at a loss: it will keep it until next season and sell it at a fair price.
Rule 5. Buy a down jacket
A fur coat is not bought for one season - it is always expected to be worn for a long time. But if a good fur coat will retain a decent and relevant appearance after many years, then a low-quality fur coat will look as if it has been worn for a long time already in a year. Therefore, if you cannot afford a good fur coat, it is better to buy a good down jacket with this money. In a down jacket or coat for 50-70 thousand rubles you will be a star, and in a fur coat for the same 50 you will be one of many.
A fur coat should not resemble a fur coat only from a distance, it should be one.
What's fashionable?
- Oversize styles. These are voluminous models, both long and short, in which you feel free and which are suitable for clothing of any style.
- Furs with additional trims, for example, a mink coat with lynx, sable, marten, silver fox, and fox trim.
- Colored furs - red, green, blue - have been popular for several seasons.
Auction Features
Mink lovers prefer the Danish house Kopenhagen Fur, as this is the type of fur they sell at auction. Good products have their regular customers.
Many buyers know the name of the Finnish auction house. Its products are unique, reliable and have a unique design. At the auction you can buy different furs: white mink, scanglow mink, scanblack, sapphire, silver-black fox, shadow arctic fox, etc. Well-known fur coat manufacturers buy raw materials in Finland.
American fur auction American Legend is a leader in fur marketing. The house was founded back in 1898. Since then, he has been offering North American mink furs from farmers for sale. The furs are patented under the brands American Legend and Blackglama.
In 2014, the above-mentioned houses united to increase the number of fur sales.
Fur manufacturers accepted the merger of auction houses, as it benefited their time and finances. Such an auction can be compared to a large shopping market that combines several stores where you can buy everything you need. The option of merging auction houses was also appreciated by designers from the fashion world. They get new ideas and know-how from auctions.
Canadian fur auctions were founded back in 1670. An auction called NAFA is known for selling black mink fur. This velvet-feeling fur is of very high quality. At the auction you can buy not only mink, but also other equally noble furs and furs.
In Russia, the Soyuzpushnina house sells auction furs. The auction takes place in St. Petersburg. Only in this house is presented Barguzin sable fur, which is considered one of the rarest furs in the world. It has a shade of chocolate with gray.
Fur auction
The auction itself is quite simple. The auctioneer names the lot and names its starting price. Whoever gives more for the lot becomes the buyer of the fur.
An important feature: one lot can contain several thousand skins or several. For example, usually there are from one hundred to five hundred skins in a lot with mink fur. And if it is exclusive fur, for example, sable, then there may be only 2-3 skins in the lot.
As a rule, the buyers themselves - representatives of Fashion Houses and large companies - do not come to auctions, but use the services of brokers. This costs a little more, but professional brokers are able to “discern” a truly high-quality product and skillfully negotiate for it.
That is, auction fur is not necessarily the most expensive and best. And this should be taken into account when shopping. Therefore, we advise you to focus on the reputation of the company and sellers and choose only those who care about their clients and their image.
Auction stages
Preparations for the fur auction begin in advance. The period before the auction can be divided into the following stages:
- suppliers of furs and furs bring goods to the auction warehouse;
- goods are sorted according to criteria and divided into lots;
- the goods are included in the auction catalogue;
- a catalog is generated indicating the table of contents, terms of sale, trading time, payment time;
- potential buyers receive invitations to auctions and information about furs;
- a few days before the start of the auction, buyers inspect the goods and mark the lot they like in the catalogue;
- An auction takes place on the specified day.
The process is equivalent to a standard auction. Auctioneers appear before potential buyers. There is an electronic screen in the room on which the number of the item being exhibited and its initial cost are displayed. Each buyer is issued a registration number. International auctions are conducted in English. The auctioneer announces the lot and its starting price. Buyers offer their price. If buyers are not interested in a product, the presenter can discount it or remove it from auction. The product is sold to the buyer who names the highest price.
Auction sorting
The peculiarity of fur auctions is that the fur there, all millions of skins, are carefully sorted. By color, by size, by type and quality. There are elite, luxurious, fabulously expensive skins. There is fur of worse quality, and there are even some with defects. It is sold in separate lots and there are also buyers for it. So, the main conclusion that should be made is that auction quality does not mean ideal quality.
Fur is brought to auctions by fur farms, as well as those involved in wild fur harvesting. Typically, skins are harvested in the fall, but they can be supplied for sale at auctions at any other time of the year.
Before sale, all skins undergo pre-auction preparation. That is, they are all sorted, and the same or very, very similar skins are collected into one lot. A general auction catalog is compiled from the lots. Before the auction begins, buyers are offered this catalog and samples of lots. They compare the skins themselves and what is written about them in the catalog. Then, during the auction, buyers can choose furs only from the catalogue.
Fur auction
There are currently several fur auctions around the world that really matter. About 95% of furs today are sold through auctions. Only five of the largest auctions in the world set prices for goods taking into account market demand and available offers. These are fur auctions: SOYUZPUSHNINA (Russia), American Legend (USA), North American Fur Auctions (Canada), Saga Furs (Finland) and Kopenhagen Fur (Denmark). Five real monopolists in their business.
