Faux fur is coming back into fashion and becoming a new type of luxury. After all, a fur coat made of eco-fur can save the lives of thousands of animals. Fortunately, we are all changing rapidly and forgetting the remnants of the past, when it was necessary to have a natural fur item.
An artificial fur coat is made from synthetic fur using chemical and natural textile fibers. Consumers leave wonderful reviews about them. Anse faux fur coats are very popular in Russia today, and we invite you to take a tour of this company, consider the range of its products, get acquainted with their features and customer reviews.
About the manufacturing company
For seven years now, Anse fur coats have been delighting their customers. They are made from Korean high-quality faux fur with a unique jobfill insulation that can withstand cold temperatures down to -25°C. The company itself offers ideas for fur development to the manufacturer. Three departments of the company are located in St. Petersburg. In one department they sew standard sizes, in another - according to individual orders, in the third they carry out quality control of products.
Special patterns have been developed for sewing standard Anse fur coats. New styles are sewn using mesh sizes from 40 to 50. In the workshop for individual orders, the designer-cutter first develops a new pattern. After taking into account all the features of the customer’s figure, the future fur coat is cut out and sent to the seamstresses.
Before fur coats are sent to the regions, experts check them for quality: appearance, processing, fit. Many tailoring companies received their skills in the Soviet tailoring school, so they are professionals in their field.
Over the years I have achieved a lot. Reviews about her products are only positive. Production is adjusted to the wishes of customers. The fur coats are of very high quality and come in a variety of models. The company's employees are always ready for excellence and are happy to see every client.
The Anse brand sets eco-trends in the world of fur
The Anse company has been producing fur coats from ecological faux fur for six years. The brand's motto is the belief that the life of any creature is extremely valuable, and excellent fur coats can be made from artificial materials.
High-quality raw materials for products are delivered from Korea, and the company’s office and workshops are located in St. Petersburg.
The brand destroys all stereotypes about fur coats made from non-natural fur, for example, that it is cold in artificial fur coats and they are not suitable for severe frosts. The production uses state-of-the-art jobfill insulation, thanks to which Anse fur coats don’t have to be afraid of 30-degree frost.
Fur coats are produced in standard sizes, but individual tailoring is also possible; the company has a separate workshop for this.
Before being sent for sale, products undergo thorough quality control of tailoring, fit and processing.
The company breaks all ideas about artificial fur coats, because branded Anse fur coats look beautiful and noble , and in cold weather they keep you warm no worse than natural fur coats made from mink or arctic fox. The variety of styles, shapes, colors and colors of products is amazing, you can see this by looking at the catalog on the company’s website.
ANSE fur coats: styles and colors
- The brand's assortment includes mink models in different shades, imitating the fur of fox, chinchilla, sable and other animals. Each product is accompanied by information about how many lives of living beings you can save by purchasing one artificial fur coat or fur coat.
- Among the company's styles there are models with a classic cut and trendy options without a collar, with short sleeves or from combined materials - eco-fur and eco-leather or suede.
- The colors are also varied - here you can find universal black and gray fur coats, as well as current colored models made to look like dyed llama or fox fur.
- The company produces not only fur coats or sheepskin coats, but also coats made of eco-suede or imitation astrakhan fur.
- The Anse brand offers many varieties of traditionally cut fur coats - with a hood, a patch collar and a feminine belt at the waist, but if you are interested in more non-standard models, then pay attention to cropped fur coats with three-quarter sleeves, without a collar, or vests or ponchos.
Features of the collections
By visiting the official Anse website, you can take a closer look at the latest collection of eco-fur products. In addition to fur coats and short fur coats, the company produces fur accessories: snoods, bags, muffs and belts made of eco-leather.
The latest collection is dominated by Anse's mink coats. The imitations look quite natural - the noble gloss of expensive fur is preserved, but there is an awareness that for this beautiful and fashionable fur coat it was not necessary to take the lives of two dozen fur-bearing animals.
Thanks to the Anse brand, faux fur has become on the same fashion level as natural fur. Eco-fur coats not only reflect the latest trends, but also outline future humane trends, where fur products do not require hunting animals.
In addition to the extensive product range, on the company’s official website you will find information on how to care for fur, materials about Anse eco-fur, a size range and convenient filters, thanks to which you will find the desired fur coat model in two clicks.
The manufacturer guarantees product quality , which can be verified by looking at reviews of the company’s products. Most owners of eco-fur coats are very satisfied with their purchase and wear the purchased products on almost one thin T-shirt all winter, which confirms the thesis that Anse eco-fur can withstand sub-zero temperatures.
Current models from the brand
Among the styles of Anse fur coats you can find many different models, but fashionable ones are especially popular
Nowadays, medium-length fur coats and short sheepskin coats with short sleeves are also in fashion; fur coats with a belt are also in fashion; the brand uses high-quality leather substitute for such models.
Models with a collar and a hood are deservedly in demand, as they provide the most optimal protection from the cold. You can buy a mink or sheared fox coat in this style, or you can choose an original version of a sable poncho with a belt at the waist or a bright vest that imitates dyed llama fur.
The catalog presents fur coats of different lengths - from mini short fur coats to midi length. This length was most often presented on world catwalks by famous brands at recent fashion weeks.
Anse presents products in an elegant classic style and a daring modern one; on the company’s website, every woman can easily choose a model that is ideal for her age and style.
What do the numbers say about eco-fur coats?
What has the company achieved in 7 years of activity? Creating stylish fur coats for girls, Anse took 1,500 photos of its clients in chic eco-fur outfits. About 100 testimonial videos were also released. There are 28 fitting points open in the Russian Federation. The company has launched a loyalty program, on the basis of which discounts are made on the second purchase - 10%, on the third - 15%.
By the way, many customers note that these fur coats are warm even in frosts of -40°C. According to them, the products are very wear-resistant and can last up to 5 seasons. In addition, Anse fur coats are very light, their weight does not exceed 2 kg.
The company participated in 20 charity events and rescued several foxes bought from a fur farm.
How to choose a branded fur coat and how much it will cost
Buying a fur coat is a serious undertaking that should be carefully considered, because fur is an expensive pleasure. But eco-fur from Anse will cost much less than its natural counterparts, and if you take into account regular discounts, the benefits are obvious.
So, how much does an eco fur coat cost? The average price of an Anse fur coat will be 18-20 thousand rubles, but you can find products from the company for 10 thousand rubles, which is quite a low cost compared to a real fur coat made from mink or arctic fox.
When choosing an online store for shopping, you can save a lot if the store has a sale or other promotions where you can buy a great item at a reduced price.
When choosing a fur coat online, regardless of what kind of fur it is made of - artificial or natural, you should study the size chart and the parameters indicated there, otherwise you risk purchasing a piece of clothing that will not fit well, which will ruin the pleasure of buying and using the item. It also makes sense to pay attention to your own color type and appearance type; gray, powdery, beige and brown fur coats suit blondes, and white or black coats suit brunettes. Read: how to choose a fur coat based on your appearance type.
In the pricing policy, the Anse brand again trampled all stereotypes by the fact that their fur coats can be purchased for yourself without careful planning of the purchase, because such an affordable price allows you to buy a fur coat every season.
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Anse's charitable activities
Charitable causes have become commonplace for the named company. Workers do them not for the sake of fashion, but to show their best sides. The most sincere motives and impulses are invested in charity. Motto.
The Charity Fund for Orphans regularly receives money transfers from Anse. Pupils of the Social Rehabilitation Center for Minors also often receive help from the company. Various marathons and events are not complete without her participation. Its employees regularly take part in actions against the use of animal fur. They often visit animal shelters.
A little about eco-fur
The phrase “faux fur” is immediately associated with the wet, heavy and nondescript fur products of the USSR industry. But that's not true. Fur production technologies have made many strides forward. Today many people are already talking about eco-fur. This is the name of a modern material that is very similar to natural. The only distinguishing feature is the height and uniformity of the hair. Faux fur has more uniform parameters. It has excellent wear resistance, moisture resistance and the ability to retain heat.
Eco-fur has a soil base and a pile cover. The pile fibers are fixed in the soil. For this, cotton, wool or synthetic fabrics are used.
The fibrous covering is called lint. They can be various synthetic fibers, lavsan, nitron, nylon. The most wear-resistant fiber is polyacrylonitrile. And its main element is polyester. Reviews of Anse fur coats indicate that the latter have a natural shine, flexible fabric and beautiful appearance.
The company's fur coats have a variety of different articles. Eco-friendly mink and mouton fur of different shades are often found. There are also imitation red, white and blue foxes. Long-haired fur looks very beautiful under white and brown Arctic foxes. Stylish fashionistas choose red, blue, pink colored fur coats.
New life
It was very difficult at first. There were no working capital, we independently picked up the products from the other end of the city and delivered them to customers. We didn’t have our own production; we had to turn to designers and seamstresses who were located throughout St. Petersburg. There were no logistics either. My parents helped me through all this, who eventually became the head of production. Now we have a workshop of 100 square meters and branches in Moscow and Perm. We work with another 30 cities remotely. Each order is processed individually. It is important for us that the model fits its owner perfectly, since this is a new review and word of mouth that works better than any advertising campaign.
We pay special attention to product quality. Without this, no business idea, even the most original one, will survive. Competition is high now and we need our fur coats to look better than their animal fur counterparts. Today we work with suppliers from Korea. Over the course of several years, we have been improving eco-fur, writing our proposals to manufacturers, constantly changing the texture, technology has not stood still either. As a result, now our products look better than animal fur coats. An eco-fur coat can be of any color and texture; the fur can be made curled, short, long, stiff or wavy. You can put any designs on your fur coat. This is a great field for imagination. The main thing is that the fur is of high quality. Any experiments look decent on good material.
Variety of models
All artificial fur coats, long and short, are incredibly beautiful and soft. offers eco-fur items in astrakhan fur, llama, sable, and chinchilla. Products can be in the form of a coat, fur coat, vest, transformer. The most popular shades are: black, gray, white, brown, milky. Available in styles with and without a hood, in a variety of lengths.
Among young people, various mink fur jackets of different colors are very fashionable: chocolate, plum, pink, blue. The original coats surprise with their tones - from blue to lavender. Fashionistas love modern colored bomber jackets. And transformable fur coats are the most practical. Prices for such products range from 7,000 to 23,000 rubles, depending on the model.
Some statistics
- provided statistics on the demand for eco-fur coats. It turned out that at the end of the third quarter of 2021, the demand for faux fur coats increased by 81% compared to the same period in 2021.
- Since 2021, fur farms producing fur will be closed en masse.
The following were declared bankrupt: Severnaya Pushnina (seven fur farms) in 2018, Sever LLC and Luzhskoye Animal Farm LLC (mink breeding) in 2021. The owner of Agricola admitted that revenue, compared to last year, fell by a third.
- 24 countries have now partially or fully adopted fur bans.
Fur farms have been banned in the UK since 2000. And Los Angeles is the largest city in the world where the sale of natural fur coats is illegal. From 2021, the production of fur clothing is prohibited throughout Germany.
Original short fur coats
Girls with a bold sense of style choose short fur coats in a variety of bright colors. They often have a beautiful turn-down collar. This women's short fur coat is both elegant and sporty.
A fluffy sheepskin coat looks great with a dyed fox. It shimmers in a variety of fashionable shades. The colored llama model looks quite extravagant. A yellow, pink, steel sheepskin coat looks especially unusual. Colored fur is trending in all fashion magazines today.
Short, fitted fur coats, such as the Olympia model, look very feminine. The charming short cross section in charcoal black Power of elegance amazes with its lightness and grace. The white Sixth sense model will also remain in the memory for a long time. Even a bride can flaunt it. And the snow-white Warm Wonder hooded sheepskin coat seems to be the embodiment of a winter fairy tale. The girl in it will feel like a snow fairy.
As spring approaches, you can purchase a lightweight Fragrance of spring short fur coat with a fashionable three-quarter sleeve. Its impeccable silhouette is emphasized by the absence of visible fasteners, a leatherette belt and a stand-up collar. Long gloves will complement the sophisticated look.
Long artificial models
Long fur coats with a hood and a belt are considered, judging by reviews, perfection. This is exactly what the Absolutely perfect model with a soft hood-collar is like. It can be turned into a stylish collar at any time. In this model it is absolutely not necessary to wear scarves and hats.
A classic for a long fur coat is a straight cut and black or brown mink fur. Long fur coats reliably protect from the cold in harsh snowy winters. They allow you to walk outside for a long time.
Excellent trapezoidal style in a long fitted fur coat under a black Maya mink. The Mindal model with walnut mink and brown sable fur looks very expensive. It is very warm, thanks to the windproof Finnish insulation.
The Magma faux long fur coat with a hood is quite practical. It is black and chocolate in color, with six standard fur coat hooks and one beautiful decorative button at the neck. Style with a seam waist and trapezoidal hem.
And if you want something unusual, you can buy an elongated fur coat to match the sheared lavender mink Lavanda. She is very feminine and gentle.
Mink fur coats
If we talk about classic mink models, then vests and cross-cut fur coats are considered fashionable. They are very beautiful and stylish. Such models are suitable for a business and evening look of a real lady. They can be worn with jeans and knitted dresses. offers models of mink coats (eco-fur) in black, brown, milky and light gray colors.
The most luxurious model looks like a chocolate mink, for example Nuga. This fur coat is fitted, quite long (110 cm) and very warm, because it is supplemented with high-quality Finnish insulation. If you don’t like the long version, you can buy a short Marshmallow coat. It is no less elegant, with a straight fitted cut and slightly flared three-quarter sleeves. For convenience, two welt pockets are sewn in.
Caring for artificial fur coats "Anse"
Even artificial products require special care. To store them you need:
- Choose a dark place on a hanger with a paper or fabric bag-cover.
- Eco-fur requires a lot of space.
- Fur coats need to be dried from time to time. To do this, they are hung away from heating devices. When they are dry and aired, they are combed using a massage comb and a comb with blunt, wide teeth.
- If stains appear on the product, it is better to remove them with a sponge moistened with soapy water.
- Some Anse models are machine washable. The water temperature should not exceed 30°C.
- Eco-fur should not be ironed, and it should also be protected from high temperatures.
- To maintain the original appearance of a fur coat in areas of heavy wear (shoulders, cuffs, pockets), they need to be combed periodically. It is advisable not to carry a bag on your shoulder.
Eco-fur quality check
It turns out that the quality of faux fur can also be checked:
- It should be very soft to the touch. All you have to do is touch the product with your hands. If upon contact the fur pricks or has an unpleasant rough structure, then this means that we are talking about cheap material.
- In order to check the fur for the degree of shedding, you need to run a damp hand or damp cloth over it. If a lot of lint falls out, then this material will quickly become unusable.
- Also, when buying a fur coat, it doesn’t hurt to know about the composition of eco-fur. The most commonly used material for its production is acrylic. But the most wear-resistant will be acrylic fur with the addition of polyester. The product label must indicate the presence of polyacrylic fiber.
- The sense of smell can also help you choose a quality fur coat. Cheap fur often smells like chemicals. This smell doesn't go away afterwards.
- Use a paper towel to check the fastness of the dye. If you run it over the product and it becomes colored, then this fur is not of very good quality.
- Sometimes fur can become electrified, which is also a sign of cheapness. It is better not to purchase such a product.
The seller should not prohibit quality control, otherwise this will mean that the truth about the actual condition of the fur is being hidden.
Eco-fur coats: reviews
Russian producers of eco-fur coats are confidently capturing the market. More and more often you can find our brands, less and less - from Italy, France and Asia.
Most local brands open their own production and hone the quality of their products. Now, perhaps, there are even more Russian recognizable brands than imported ones. They know how to create fur coats “tailored” to their consumer.
How important it is to stay in comfortable and warm clothes in cold weather, and not let yourself get wet or catch a cold in wet snow and wind. And consumers receive decent products at a good price.
The most popular eco-fur coats of Russian brands
FURLY – Russian ethical women's clothing brand
This young brand is 3 years old. Its founders are two young girls - Anastasia Romanova and Maria Bakhtina. They are united by a desire to help the planet and conscious consumption. Therefore, they are equipped with modern technology and equipment to ensure that their products last as long as possible.
They transfer part of the proceeds to fur-bearing animal shelters, sort garbage, and also collaborate with suppliers of processed wool, giving them a second life.
Did you know that faux fur is completely recyclable?
ANSE – handmade fur coats from St. Petersburg
Anse is the first eco-fur coat brand officially registered in Russia. The brand is the official representative of the Korean factory Tissavel. Tissavel is a high quality faux fur that is as close to natural fur as possible not only in appearance, but also in tactile sensations.
WOLLAMB is a coat and fur coats of our own production made from sheep wool
The Woollamb brand has been around for over 7 years. The production of eco-fur coats (from Merino wool) is located in Nizhny Novgorod. Also on the site you can find children's clothing, mittens, hats and textiles made from soft, flexible sheep fur.
“I don’t want to kill animals for fashion. This is wrong,” Donatella Versace.
Reviews of Anse fur coats
Many customers note that when purchasing products made from eco-fur, they were guided by the beauty of appearance and respect for nature. Consumers love that Anse has been able to put these principles into practice. There is no doubt about the quality of these beautiful, warm faux fur coats. This is proven by reviews of Anse fur coats. The work of the company’s employees not only gives women pleasure in the winter, but also helps save the lives of thousands of furry animals. Beauty without sacrifice is what many Russian women choose!
Crucial moment
One evening we were returning from the cinema and got into a terrible accident. A right-hand drive Toyota crashed into us. My boyfriend escaped with a slight fright, but I was in a very serious condition. He then decided that I was dead and didn’t even call my parents. My mother found me. She came to the scene of the accident and identified me. Then there was a series of complex operations. I was literally pieced together.
That evening, my boyfriend took all the patterns from the house and removed me from the group administrators. I no longer had anything to do with the business I had invented and nurtured. It still exists today, which of course makes me happy. So the idea was a winner.
In the first months after the accident, I could not speak or walk. Parents and friends helped. This faith, love and constant care worked a miracle: I got back on my feet and was able to continue living a full life. Of course, thoughts about business never left me for a second. And I decided to continue, but on my own. My mother supported the idea, and that’s how my second brainchild appeared - the ANSE company.
I am grateful for the lesson I learned. This helped me become more independent and self-confident. I already had experience organizing my own business, so the second project went much faster.
