What is autumn? As the immortal hit says, autumn is the wind, a crying sky and puddles underfoot; in winter things are even worse. In order to properly prepare for autumn bad weather and winter cold, you need to take care of buying new outerwear. hospitably invites fashionistas and fashionistas to visit its salon, located on the second floor of the shopping mall (photo), Proletarskaya street 15, Kirov.
Mouton fur coat with mink
Benefits of shopping
Why you should pay attention to this store:
- availability of a wide range (more than 5,000 models) of fur coats (photo), fur vests, leather and textile jackets,
- "Malina" is a distributor of domestic outerwear factories and manufacturers from Europe, Turkey and China,
- there is quality control,
- installments are provided on favorable terms,
- discounts up to 70%,
- warranty for each item – 24 months,
- free stitching and adjustment of the purchased model,
- lifetime free repair of clothing purchased in the store,
- availability of models in battle sizes for men's and women's collections,
- exclusive models in single sizes,
- when purchasing over 9,000 rubles, free delivery throughout Russia,
- customers from other cities are fully compensated for travel costs in Kirov to the store location,
- If you don't like or don't like the product, you can return it within 30 days from the date of purchase.
Fashionable mink coat
Product Warranty
Unlike other fur clothing manufacturers, Malina provides customers with a lifetime guarantee for its branded clothing.
The high quality of the products allows the brand to provide a 100% guarantee against defects and other defects.
Purchase by installments
Fur salon Malina offers its customers to purchase goods in installments without overpayment on favorable terms: down payment 0%, loan term 12 months .
What do you need to buy the fur coat of your dreams in installments? For this you don’t need much at all - a passport. After completing the paper registration procedure, the goods can be taken home.
Service maintenance
When purchasing a fur coat from the Malina fur store, which is located in the city of Kirov, you have the right to free atelier service . Its services include the following types of work:
- Change of lining;
- Making and securing the cord for the hood;
- Adjusting the size of the fur coat;
- Replacing buttons and hooks on a fur coat;
- Repairing the worn edge of the hem at the bottom;
- And some other types of work.
Delivery throughout Russia and the world
To place an order on the website of the Malina fur online store, you must complete the following steps:
- Choose the clothes you like from the mehamalina product catalog.
- Click on the “Place an order” button.
- You can also call a consultant toll-free +7 (800) 777-81-96. In this case, they will call you back to find out your size, address and some other details.
As soon as you place an order, it will be packaged for you and sent by courier to the door of your home, who will wait while you try on the received clothes and only if they suit you and you are satisfied with everything, you can pay for your order.
If you change your mind and for some reason you don’t like your purchase, you can return it within 30 calendar days.
You can pay for your purchase on the website using a Visa bank card.
A little about the store
offers to profitably purchase new demi-season and winter outerwear made from warm fur and high-quality leather. The catalog of leather and fur in the Malina salon will help both the most demanding and capricious fashionistas and adherents of the classic style make their choice. Leather and fur at Malina are distinguished by a variety of men's models from sizes 44 to 70, and women's from sizes 40 to 54.
Pros of the mehamalina store
- Factory prices;
- Wide range of sizes. Women's clothing from size 40 to 60. Men's clothing from 44 to 70 sizes:
- Discounts from 30 to 70%;
- Payment by bank card;
- Delivery by courier to your door;
- Possibility of purchasing in installments or on credit;
- Fitting to fit, if the product does not fit;
- Free delivery throughout Russia when purchasing goods worth more than 9,000 rubles;
- More than 2 years warranty on all products;
- Lifetime post-warranty service;
- Designer fur coats made from exotic types of fur in a single copy.
Women's collection
Famous world couturiers and fashion designers have chosen floor-length women's fur coats with a rounded open collar and patch pockets, the fur is plain and smooth, as favorites for the fall-winter 2017-2018 season. Also, models made of sheared natural fur resembling a robe, sewn in the form of a coat with voluminous shortened sleeves, remain fashionable. From furs with long pile, it is fashionable to wear models that resemble a cocoon, balloon or tulip in shape.
Leather jacket with fur
The women's collection in the Malina store is represented by a huge number of styles, models, and materials from which they are made. Always in stock:
- Fur coats made of mink, muton, arctic fox, astrakhan fur, sheepskin, fox, silver fox, rabbit;
- Jackets and raincoats made of genuine leather and high-quality substitutes (eco leather), insulated with natural fur. A variety of models from classics to ultra fashionable new items;
- Coat made of practical raincoat fabric and noble wool, trimmed with natural fur;
- Jackets, bombers and raincoats made of polyester and textiles;
- Jackets and vests made of arctic fox, silver fox, mink, fox of all models and colors;
- Fur parkas “Malina siberian wear” with llama and arctic fox trim;
- Sheepskin coats;
- Jackets and down jackets made of genuine leather and substitutes (eco leather), high-quality textiles.
Sheared mink fur coat
For men
Presented in the men's collection, it is relevant at any time, and allows you to both protect yourself from the cold and emphasize your style. High-quality outerwear, time-tested and tested by many customers, will allow men to create a fashionable and modern look.
Men's sheepskin coat
The catalog of men's outerwear, located in the city of Kirov, at the Malina store, is designed for both young fashionistas and gray-haired gentlemen who do not want to deviate from the conservative and classic style. Representatives of the stronger sex will be able to choose for themselves:
- down jackets in long and short styles,
- jackets made of genuine leather and high-quality artificial leather,
- polyester jackets with zippers and buttons in various colors,
- classic wool coats,
- natural sheepskin coats,
- thermally lined jackets, fur parkas.
Men's fur jacket
“I want” is always stronger than “need”
Dream high! Surround yourself with people who will lift you higher! — Ilya Pogudin, director of the Malina fur and leather center
Hero style: men's bomber jacket, RUB 19,800, (Malina Fur and Leather Center)
The legendary bomber jacket first appeared in the United States during the First World War. It took its name from the profession of pilots, whose uniform it was. The cockpits of combat aircraft were not then equipped with protective glass, so in strong winds and cold (at -50 degrees), pilots needed extremely warm and windproof clothing. The genuine leather of the jacket protected the pilots from both frost and fire in the event of a fire on board.
I sold beer as a child
— “Shuttleman” is not a dirty word at all, at least for me. When I was still a child, my mother took me with her to go trading in the regions of the region. He sold everything: galoshes and clothes.
I grew up in the Central Market of Kirov. It was an excellent school of life. Just imagine: I made my first money... from beer! I noticed that in the heat, men at the market were actively buying beer, and were looking for cooler drinks. Then an idea came to mind: I borrowed money, bought the goods at the brewery, brought it home and filled the entire refrigerator with it. Dad was very surprised at my “startup” then (laughs).
The next day at 8 am I arrived at the market, and an hour and a half later I already had money in my hands. I sold the most expensive beer “Elena” at that time for 3,800 rubles, and “Chuvashskoe” was the cheapest for 3,000 rubles in old money.
Would-be speculator
One day I discovered that bottle labels had come off in my bag. When re-gluing, I accidentally mixed them up. As a result, vlet sold cheap beer under the guise of expensive beer. I realized: you can make a lot of money out of this! However, the joy was short-lived - they caught me on the third bottle. I blushed and apologized. An entire shopping mall refused to buy beer from me. I had to restore my reputation within a week. Then I decided that I would never deceive anyone! I've been working like this ever since. I take responsibility for myself and my employees and do not allow fraud.
Either do it or leave
When I started working for my mother, I was not perceived as a salesperson at all until the 9th grade. Nobody taught me, there were only personal observations of my colleagues in the workshop. In our family everything was simple: either do it or leave. The first major sale I still remember: a girl bought trousers for her husband and was so pleased with the service that a few days later she brought a whole delegation of friends to me.
Despite my success in trading, I already had a ripening understanding that everything should be different. I didn't like the consumer attitude towards the buyer. The businessmen had only money on their minds. But I wanted to add sincerity, service, attention to detail.
I put everything on the line
Ever since I was in 9th grade, I dreamed: “It would be cool to have such an outerwear center in the city.” I imagined where it could be located. And suddenly on the same day I received a call from the shopping center on the street. Proletarskaya and offered to work on their square. Then we had nothing: no name, no concept, no business plan, just a small family capital. I put everything on the line, I doubted it. but the wife said: “Come on! You will succeed!”
I worked on the principle: let’s start, and then we’ll see how events develop. There was only an understanding of how everything should look, and a great desire to make it even better.
On May 1, 2012, we opened our own store on an area of 80 square meters. That day, only 9 people came to us (and it was already the off-season) and made 12 sales!
During the first two years of the store’s operation, he did not leave the sales floor and worked seven days a week. I understood that the best sellers should work here. At first I invited them from other stores. Then the team appeared.
Why Malina?
When we opened, someone told me that the name of the store should be “growing.” The raspberry bush grows quickly and bears fruit with delicious juicy berries. They also said that the company name should be simple and memorable. “Raspberry” is understandable to everyone, it also contains cultural symbolism, the spirit of our homeland, and the berry itself grows in our climatic conditions. Our clothes are designed for this purpose, to keep us warm in the cold. We even have the logo of our own brand of fur parkas, Malina Siberian, created with precisely this subtext - the bear protects the raspberry as a symbol of femininity.
We are not “fashionable fashion”, we bring to the masses what is familiar and understandable to us. However, our company is close to European culture, so the name began to be written in English, and the designer later stylized the logo font to a modern interpretation.
Dressed every seventh Kirov resident
If 8 years ago we had only 50 products (fur vests, sheepskin coats, down jackets, genuine leather jackets), now there are more than 5,000 in our assortment:
- fur coats from all types of fur and sheepskin coats, including the premium line Malina Luxe
- fur parkas from our own private brand Malina Siberian
- down jackets and winter jackets, sheepskin coats and eco-leather down jackets
- coats, raincoats and jackets made of genuine leather and other modern materials.
We recently calculated that every seventh Kirov woman has at least one product from our Outerwear Center in her wardrobe! We are proud to be chosen by over 100,000 clients.
In our online store mehamalina.ru people make purchases not only from all over Russia, but also from all over the world. People from all over the world come to us on shopping tours. We regularly receive offers to open a store in their city.
We don’t waste budgets
We are very selective in our advertising spending—the effectiveness of spending directly affects pricing. We don’t shoot sparrows out of a cannon: we don’t waste huge budgets on TV and other mass media. The delivery of information should be targeted to those who are really looking for the product they need. Modern IT technologies and social networks make this possible.
We are ready to answer questions online 24/7. One of our rules is not to delete any review. This rule applies throughout our lives; people write us various provocative things, and we respond to them competently.
Anticipating must-haves*
We don't sell - they choose us. Therefore, we moved and continue to move through fashion, and not through the sale of fur. As it turns out, this has become one of our competitive advantages. We were recognized as experts in the world of outerwear fashion at the CPM international forum in Moscow, and our business model in the Made in Russia segment was noted as one of the most successful. We manage to predict trends and are among the first to present them in our Center. Often, what can I say, even our consultants are staring at their temples, studying new products, asking: “What is this?” And then these things become a must-have in the wardrobe of our customers. For example, at the time of the interview we are in Milan at an exhibition to surprise you again. We draw inspiration from new experiences - traveling around the world, working with the founders of fashion, visiting the world's main exhibitions. Our business consultants are well-known Russian fashion industry experts.
We trust only leading factories
Now we cooperate with leading factories in Russia, Turkey, Greece, Italy and China, where such famous world brands as MaxMara, Hugo Boss, etc. make their collections.
We ourselves select the raw materials, leather, furs, accessories, and directly influence the process of making the model. We make changes, adapt collections to our climate and customer preferences. The circulation does not matter: we can produce from 1 unit to 1,000 items if necessary. Deferred payments, the absence of intermediaries and control at all stages of assortment formation - all this allows us not to take out loans, and accordingly create a good price for our client. We simply give you the opportunity to choose, providing the best service and shopping conditions. In fact, all the answers to questions are in your customers' heads. Make yourself loved and chosen, provided that you work honestly and do something useful.
Let's not pull the blanket over ourselves
Everyone in our family has their own direction of business development, and this does not prevent the company as a whole from developing synergistically. Personal interests never influenced work. Everyone is involved in the work, so we have no conflicts. I'm sure not every family business can boast such a friendly atmosphere.
Family is a solid foundation, support and support for me. My son is now 4 years old. Will he continue the business? Let it ride. Deciding for other people is not in my rules. Everyone has his own path. He needs to choose what he wants to do in this life. I will support any of his decisions.
Look at the problems above
The sky is the cradle of children's imagination. Aviation fascinated me. 2 years ago I took my first helicopter flight, and that’s it! I was overwhelmed: I firmly decided that I wanted to get a flying license for personal use, and I’m already moving in this direction.
All important ideas came to me on top. It's simple: I bought one ticket for the flight, took off and was left alone with my thoughts. This helps you gain strength, concentrate on the main thing, hear yourself, make a decision and choose your path. If not business, what would I do? I would rephrase this question: if it weren’t for my hobby, what would I do then? Of course, the same thing - I would do what I like! And it doesn’t matter how much money is in your pocket - the main thing is to follow your convictions, and not look through the prism of profit.
If a person is happy with what he is doing, he will be filled with energy to move forward, because “I want” is always stronger than “should” or “must”.
We go our own way and, first of all, compete with ourselves, with our ego, laziness. Many people have a problem with wishful thinking, both in their personal lives and at work. Then we get genuinely upset when something goes wrong. You can read a ton of business literature, but it’s all empty if you don’t distinguish fact from opinion. In general, I am an adventurer. I am especially attracted to mountain sports: snowboarding, mountain snowmobiling, ATV riding. Every year my friends and I conquer mountains. This helps to reboot. After such forays, you look at all the problems higher, then they seem like nonsense.
Kuchany Airfield , thank you for the location of the cover photography, Kirov, st. Surikova, 11, building 1, t., vyatkaavia.rf. Cover hero style: Malina Fur and Leather Center, Kirov, st. Proletarskaya 15 (TC “Maximum”, 2nd floor), t., mehamalina.ru. Sunglasses are provided by the Lux Optika chain of salons, t., luxoptika43.ru. The headset was provided by the Children's Space Center, Kirov, st. Preobrazhenskaya, 14, t., dkc43.ru.
Must have - from English. "necessary", "obligatory".
12-03-2019
IP Pogudina L.G., OGRN 304434528800839
Price policy
You can get acquainted with the prices for available outerwear by coming to the store in person, or on the official website: https://mehamalina.ru.
The prices of the Malina store will satisfy customers with different income levels. Clothes are sold at manufacturer prices without intermediary markups.
For cash you can purchase any fur coat you like from the catalog of the new women's collection, starting from RUR 44,000.
Prices for leather and fur from past collections:
- mink coats - from RUR 19,800,
- mouton fur coats - from RUB 35,800,
- nutria fur coats - from RUR 36,800,
- astrakhan fur coats - from 59,000 rub.,
- jackets (leather and substitute) - from RUB 13,800,
- down jackets - from 14,900 rub.
Mouton short fur coat
Prices for men's clothing:
- down jackets (leather) - from RUR 29,800,
- jackets (leather) - from 18,000 rub.,
- knitted demi-season jackets - from RUR 3,900,
- coat - from 14,950 rub.,
- sheepskin coats - from RUB 39,000,
- down jackets - from 17,900 rub.
New outerwear always pleases its owner, especially if it is made from high-quality and natural materials. The Malina fur catalog in the city of Kirov is constantly updated with new models that are waiting for their customers from 9.00 to 20.00 without breaks and weekends.