How to write text for advertising clothes and shoes in an online store: examples and tricks of selling ads

Many entrepreneurs want to organize their business without major expenses in their own apartment or private house.

One of these promising business ideas is a workshop for sewing various fur products.

But even the simplest business has its own subtleties and features that an entrepreneur must know. Let's look at a step-by-step plan for launching a workshop for sewing fur products.

Room

There are no specific requirements for the workshop premises. You can organize a workshop at home, or you can rent any premises. There should be enough space for staff to work, as well as for storing fur and finished products. Another important condition is the availability of lighting and electricity.

Equipment

The next step is purchasing sewing equipment. Furrier machines can be purchased from Russian manufacturers or ordered from Europe. Experts say that it is better to buy machines and tools from imported manufacturers. Such a purchase will cost many times more, but the quality of Russian tools and machines is significantly lower than that of foreign competitors.

The basic set of equipment includes:

• sewing machine;
• furrier's machine;
• special knives and needles;
• mannequins;
• iron.

Purchasing all the necessary equipment for sewing fur products will cost an entrepreneur from 20,000 rubles to several thousand dollars.

Staff

There are very few specialists who know how to work with fur, so it is quite difficult to recruit highly qualified staff. It is worth immediately deciding on the salary of the seamstresses who will do the main work in the workshop.

To retain specialists, it is necessary to pay competitive salaries, otherwise employees will start looking for a more profitable enterprise.

Another important person in the workshop is the technologist, who monitors the quality of the products produced, points out shortcomings, helps develop new production technologies and manages the team. For a small workshop, 1-2 seamstresses and a technologist are enough.

During the season, two seamstresses will be able to sew at least 200 fur products.

Purchasing fur and other materials

The main material in the workshop is fur, which must be purchased correctly and prepared for sewing products.

It is very important to understand the features of fur in order to buy quality material at a good price. The price of a fur coat is influenced primarily by the quality of the fur skins and their quantity that was spent on sewing.

Popular furs:

• mink,
• sable,
• arctic fox,
• fox,
• Mouton,
• beaver,
• sheepskin,
• chinchilla.

Each fur has its own characteristics. Mink has remained in demand for many years. Sable is an expensive fur, an indicator of the status of the owner. Fox, beaver, mouton, sheepskin are more economical furs that are affordable to many. Before making your first purchase, be sure to study the demand for fur products in your region.

The best place to buy quality fur is considered to be Scandinavia or the United States. It is better to buy a sable at an auction in St. Petersburg. Russian sable is considered one of the best in the world, so you don’t have to travel far to get this fur. If your budget is limited, all furs can be bought in Russia.

Fur dressing

Then the businessman needs to tan the fur, which is also not done everywhere. France and Italy are considered the optimal countries for fur dressing, but dressing is also possible in Russia.

It includes three stages - pickling, tanning and fattening. At the first stage, the skin tissue is loosened so that it becomes soft. On the second, the fabric gains strength. This stage is responsible for the durability of the product. The fat also softens the leather and also makes it water-repellent.

To create exclusive models, fur can be subjected to high-tech processing methods: dyeing, laser cutting. It is believed that it is better to start this business with white fox skins: they are inexpensive and easy to dye. Painting will cost no more than 400 rubles.

Advertising and distribution channels

Even before starting a business, you need to understand how and through whom you will sell finished products. There are several options here:

• tailoring to order,
• direct sale (online or offline),
• sale to shops/markets or intermediaries.

The latter option does not require an advertising campaign - you just need to find contacts of potential buyers and send them commercial offers. If you look for private clients on your own, create a website and social media channels, use contextual and targeted advertising. In this case, the potential profit is higher, because you will be able to immediately sell fur coats at retail price, without overpaying intermediaries. But in this case, you need to allocate resources to independently search for clients.

Fur trends

The fashion for fur products is changing, and it is important for the manufacturer to be in trend. Recently, products made from sable, mink or small chinchilla fur have become especially popular.

The finishing of one fur under another has become especially popular . Both men and women make such decisions. Imitation finishing is used on various vests, stoles and hats, which are always in demand. Hats or other headwear have been and remain popular.

But the maximum profit is usually brought by fur coats, sheepskin coats and fur vests . Such products are worn only by girls and women, but they are sometimes bought more often than hats.

What else do you need to know when writing texts for a website for men's, women's and children's shoes?

1. Use lists, subheadings, short paragraphs. Structured information is easier to read.
2. List all delivery options and payment methods.
3. If there are a lot of products, then start writing with the most popular ones.
4. Leave links to similar products in the description. The anchor (link text) should be organically included in the article so that the buyer’s curiosity is aroused and he switches to the desired product.
5. We catch typos. To prevent this from happening:

Also read: How to write text for an advertisement for a cosmetics store with examples

Text for clothes on the Internet: typo in contextual advertising

I wish that all visitors to your site act according to the “come, see, order” principle. If I missed something, remind me in the comments.

PS If you want to order a text for an online clothing store, contact us now!
Tell us about the project

How much money do you need to invest in your business?

The amount of investment depends on the scale of production and what kind of fur you will work with. The most expensive purchase will be equipment and animal skins. If we take the minimum limit, at the start you will need from 20,000 for equipment and from 70,000 - 80,000 for the purchase of a small amount of inexpensive fur. That is, the minimum limit is about 100,000 rubles.

If you run a large workshop and/or work with sable and mink, the costs will be significantly higher.

How to insert keywords into text for clothing advertising?

In order for the shoe website to rank first in search results, we write search keywords on the pages. Let me briefly list the main points:

• Each page needs to be tailored to one (!) main search query.
• Write the main key in the title, first paragraph, one of the subheadings, in the illustration, repeat a couple of times in the description itself.
• Add tails to the request. These are clarifications to the main key. Low-frequency keywords with such tails lead to high-quality traffic from people who are ready to buy.

This page was promoted by the query “text for advertising clothes and shoes on the Internet.” This or a similar request is why you came here. Next I’ll tell you about this in more detail using the example of clothing itself.

You can view the list of keys in the Yandex Wordstat and Keyword Planner services. Professionals download 170 GB of the Bookvarix database with 2 billion key queries.

Text for advertising clothes and shoes on the Internet: selection of keys to attract a client

As an example, let’s take the key “ buy a men’s sweatshirt .” The main key needs to be specified, for example, “buy a men’s hoodie.” Other options: “with a zipper”, “with a hood with a zipper”, “in the online store”, “inexpensive”, “large sizes”, “with fur”.

The main thing is to prevent overspam. If the repetition frequency of a word is more than 2%, replace it with a synonym or remove it.

Reaching the TOP to attract customers to a clothing store takes several months. Therefore, you need to initially write high-quality, useful, moderately optimized text. It's like cooking: under-salting is bad, over-salting is also bad.

How much can you earn? Payback of the business of sewing fur products

You can put a high markup on fur products. When the cost of an average mink coat is 2-3 thousand dollars in a salon, it can be sold for 10-15,000 or more. That is, selling directly even one fur coat per month will bring at least $7,000. At the same time, a business can pay for itself in 2-3 months.

But this amount is very approximate - it all depends on what kind of fur products you will sew, to whom to sell and through what channels. Be sure to write down all the calculations in the business plan.

With proper management, this business can be virtually waste-free. There are fur coats made from scraps, and they look great and last a long time, although they are made from industrial waste.

How to attract a client to a clothing or shoe store?

Main channels for attracting customers:

• Social network . Targeted advertising and publishing posts in thematic public pages will help here.
• Notice boards . If you include the correct keywords in an ad with a good structure, the traffic will be excellent. VIP only enhances the effect.
• Search traffic . It will depend on the advertising settings whether pure traffic will come or the budget will disappear into emptiness. Even if you don’t plan SEO or setting up contextual advertising, your website will never be superfluous. Plus to trust. If there is no 50-100 thousand rubles. for studio services - you can make a website in an evening using the website builder. It's better than nothing.

• Advertising in transport . Make sure that potential buyers take this route.
• Advertising text for clothes and shoes on the radio . The USP, objection handling, list of benefits and call to action should be contained in 10-30 seconds of radio broadcast. And preferably with rhyme. I will give examples below.
• Distribution of leaflets . In order to attract customers, leaflets should be distributed close to the store.
• Reviewers . One “but”. Experienced users will quickly spot an implausible review.

A skyscraper will stand on a good foundation, but not even a one-story house will stand on a bad one. Selling text for clothing advertising is the very foundation on which the entire advertising campaign rests. The problem is that many people don't pay enough attention to this.

I will briefly consider the key points with examples that you should pay attention to when selling clothes or shoes online.

Getting rid of uncertainty

Uncertainty and uncertainty are major barriers to user conversion. The first step to overcoming uncertainty will be to increase brand awareness, because the better the user is familiar with the brand, the higher the trust and likelihood that he will choose its products or services. Also use words and phrases that will help make the sentence more specific:

1. The first month is free.
2. See for yourself.
3. No hidden fees.
4. View an example report.
5. We guarantee your money back.
6. [Brand Name] Guaranteed!
7. No risks.

The end-to-end analytics and call tracking service Calltouch allows the audience to get rid of uncertainty with an offer to try the service now, watch a video review about the product, as well as chat with a specialist and ask questions about the product

Online advertising automation service eLama offers you to try any tariff for free

AmoCRM also offers a free trial of the service

Create a sense of urgency

Running time-limited promotions is a great way to get users to act as soon as possible. To create a sense of urgency and remind users that the promotion doesn't last forever, use phrases like:

1. Download now.
2. Hurry while supplies last.
3. Only until [date].
4. Reserve your seat.
5. The sale ends this Saturday.
6. You still have time to register\purchase.
7. Hot discount.
8. Last chance.
9. Don't miss out.
10. The promotion will end soon.
11. Call\register\order today!
12. There are [countdown clocks] left until the end of the promotion.

Even if the offer is not time-limited, phrases such as “order today” or “register now” can create a sense of urgency and encourage the user to take the targeted action as soon as possible.

The drawing school of Veronica Kalacheva with the phrase “Only until January 20” emphasizes the urgency and limited time of the offer

Increasing trust

Dealing with uncertainty is only the first step in building trust in a brand. To make customers trust you more and complete conversions, use the following phrases:

1. Read reviews from satisfied customers.
2. Check out the product review.
3. Check out the library.
4. Find the answer to your question in the FAQ section.
5. manager in chat.

You've probably noticed that phrases often overlap, but contain different intentions depending on the context.

On the ppc.world courses page there is a block “We are satisfied with our courses”, where reviews from students are posted

Determining the target audience

In advertising activities, it is important to competently determine the target category, since this parameter has a direct impact on the effect of the information offered for review. Its main feature is that the potential client belongs to a certain social status, age, gender, and place of residence.

In some types of advertising, it is recommended to take into account the consumer’s interest, as well as his possible assignment to several categories of the target audience.

Advertising stunts

Advertising is necessary so that a business entity can stand out among thousands of similar companies with their own offers. To do this, it is not enough to simply tell your potential consumers about the availability of a quality product and encourage them to buy it. To attract the attention of customers, it is recommended to use several marketing schemes, following which allows you to advertise correctly. This will ensure maximum results from its publication. Promotion methods such as a unique selling proposition and the classic sales model, in which the buyer is accompanied at all stages of the purchase, are popular.

Advertising method of comparing identical products

Unique selling proposition

The unique selling proposition must reflect the advantage of products whose characteristics distinguish them from similar offers from other companies. These parameters include:

• profitable price;
• discounts;
• excellent quality;
• brand awareness;
• solving all problems;
• package;
• delivery;
• installment plan

We keep in touch with the client

Maintaining communication with the client, showing your affection towards him and understanding his problems is necessary in order to build a business. By indicating the pain, problems, and needs of the client in the texts, you show your participation, care and desire to help the user. The following words and phrases will help you with this:

1. Always wanted... \Have you ever thought about...?
2. Now you have the opportunity...
3. Tired of...?
4. We understand you.
5. We support you.
6. We are ready to help you.
7. Find out what it's like...
8. Sound familiar?
9. Discover a world free from...
10. You deserve it\you deserve it.

The approach is to identify the user's needs and problems, and then pave the way for him to a new world and a new self with the help of the product. This helps the user clearly imagine the situation when his problem is solved, and accordingly, the offer becomes more attractive to him.

An advertisement for a drug for heaviness in the stomach draws attention to the consumer’s problem with the phrase “This heaviness again...”

We indicate the value of a product or service

You need to let the user know that the offer is really worth spending money on. It is important for the client to understand that he is spending time and money on a high-quality and useful product. Use words and phrases:

1. Top.
2. Premium
3. Highest value.
4. Such as…
5. New.
6. Safe.
7. Effective.
8. Qualitative.
9. By individual order.
10. The only one.
11. First.
12. The fastest.
13. Unique.
14. Powerful.
15. Best in...
16. Get the most value for this price.

Please note these are general phrases. You shouldn’t make do with just them; reveal the value of the product by focusing on the user’s needs. For example, add that the product is environmentally friendly, from a local manufacturer, made from certain materials, etc. The more specific you are about the value, the better.

Furniture holding "Angstrem" offers to order furniture according to an individual project